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Noel Goggin

Books-A-Million Selects Aptos CRM to Enhance Omnichannel Customer Experience

Over 100 Years in Business, One of the Nation's Largest Book Retailers Will Bolster Its Loyalty Program and Engage Customers Differently Using Aptos Technology Aptos, Inc., a recognized market leader in retail technology solutions, announced Books-A-Million has selected the Aptos CRM solution to provide a 360-degree omnichannel view of each customer to enhance the overall customer experience and inspire brand loyalty and sales. Books-A-Million, headquartered in Birmingham, Alabama, is the second largest chain of…