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Can AI Save Digital Advertising?

Advanced AI may prove to be the thing that saves digital advertising. Right now, brands don’t trust publishers and consumers don’t trust brands. The digital ad ecosystem is often a race to the bottom, while consumers are increasingly turning to ad blockers. This year, Deloitte found that “more than three-quarters of North Americans engage in at least one form of regular ad blocking". Plus, there is the emerging element of legislation that limits the way brands are able to gather and use consumer data (you can bet that GDPR…

GDPR Means Brands Need to Rethink Targeting Strategies 

The General Data Protection Regulation, or GDPR, the European legislation that passed last month, represents not only sweeping protections for consumers but also a sea change for how companies conduct business. Putting the onus more squarely on brands and publishers goes a long way toward rectifying below-board practices that led to ad fraud and brand safety issues, but it also puts many companies in the uncomfortable position of pivoting their consumer targeting, effectively compelling them to re-learn how to do business.…