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Noor Abdel-Samed

Many Retailers Not Getting the Most Out of Their Data, Says New L.E.K. Report

Retailers Should Focus on Data Analytics that Illuminate What Customers Want Digital technologies and social media have produced a flood of information about consumers. But vast amounts of data aren't useful if retailers don't know what they're looking for. Savvy retailers focus their data and analytics on customer needs and look for ways to connect with and learn about their consumers. Those are among the central conclusions of Digital Strategy: Activating Against Customer Needs, a new report by L.E.K. Consulting.…