How Innovation Powers Franchising in Boutique Fitness
Large Commercial Gyms Have Dominated the Franchising Game for Years, but Innovation in Both Technology and Exercise Has Allowed Their Boutique Siblings to Bridge the Gap
Starting in 1980, the iconic Gold’s Gym in Venice Beach California became one of the first gyms to start a franchise. Owner Pete Grymkowski and his partners took Gold’s from one location to 538 gyms around the world by the time ownership changed hands in 1999.
This was the beginning of the franchising “gold rush” in the fitness industry. Franchising…