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Nucleus Value Matrix

Zero Opt-Outs Is the New Holy Grail for Marketing Automation, This Year’s Nucleus Value Matrix Shows

Integration Across Silos Joined with AI and Hyper-Personalization Help Top Vendors Extend Lead This year’s Technology Value Matrix for Marketing Automation highlights increased efforts to minimize marketing campaign opt-outs by using AI-driven targeting, data integration and automation that further personalizes content based on more granular audience preferences. Increased pressure from European general data protection regulation (GDPR) has also further accelerated investment in the development of tools that better…