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Numerator Promotions Index

Numerator Launches Advertising And Promotions Indices For COVID-19 Impact

COVID-19 Dampens Media Spending and Promotions, Except Mobile Advertising Numerator, a data and tech company serving the market research space, has launched two new indices to provide needed visibility into the shifts of advertising and promotional activities as a result of COVID-19. The Numerator Advertising Index tracks media spend versus a year ago across media types and categories. The index provides visibility into how categories are changing their overall spend and shifting their advertising dollars across media…