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Objective-Based Advertising

AdDaptive Intelligence Enhances Platform’s Capabilities To Support Objective-Based Advertising (OBA)

AdDaptive's Customers Benefit from Objective-Based Strategies to Achieve B2B Advertising Goals AdDaptive Intelligence, the leading provider of Account-Based Marketing (ABM) and B2B intelligence, recently optimized the capabilities of their B2B advertising tool, Platform, to support an objective-based advertising (OBA) approach. AdDaptive is focused on producing technological solutions and advancements that drive their customers' advertising goals towards success and provide detailed insights and analytics to fuel future…