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Old Marketing Techniques

Covid Forces B2B Businesses to Pivot From Old Marketing Techniques 

In the blink of an eye the strategies to drive awareness for a business that serves another business (b2B) changed. While the industry has been slow to try new marketing strategies, COVID drove things over the edge. Now is the time that B2B marketers need to start changing with the times or risk losing out on the next generation of customers.  As someone who runs digital marketing for a billion-dollar division, I have seen the market change and start to respond in real-time. It's as if ten years of changes were condensed…