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Omni-Marketing Intelligence

Miaozhen Systems Announces its Focus on Omni Measurement & Business Intelligence

China's leading omni measurement and business intelligence analytics solutions provider Miaozhen Systems, a part of Mininglamp Technology Group, has unveiled its rebranding. The change includes an expanded range of products and services, with a new positioning of omni measurement and business intelligence analytics, as well as an updated visual language. Miaozhen Systems was established in 2006 by Minghui Wu, serial entrepreneur and Mininglamp Technology Group's founder, chairman, and CEO. Since its founding, Miaozhen…

Miaozhen Systems Acquires RadioBuy to Deepen its Omni-Marketing Intelligence Strategy

Miaozhen Systems, China's major third party provider of marketing data & technology, announced that it has completed the acquisition of RadioBuy, a third party omni-media audio measurement platform in China. The acquisition further strengthens the offline media measurement ability of Miaozhen Systems, marking a steady step forward for Miaozhen Systems on its strategic blueprint of Omni-Marketing Intelligence (OMI) after the landing of its OOH measurement solution. RadioBuy boasts the leading third party provider of…