Omnicom Group

Rapid Response Division Transforms Physical Retail to Comply with WHO Guidelines and Contactless Shopping Initiatives, While Focusing eCommerce on Fast Strategy, Optimization and Performance Marketing Across DTC, Social Commerce and eRetail The Integer Group, the world's leading commerce agency and a key member of Omnicom Group Inc., launched its Adaptive Retail Division today, covering a spectrum of expertise across retail. The rapid response group serves as a consultancy and service offering for both physical retailers…

Omnicom Group Inc. announced an update related to coronavirus disease 2019 (COVID-19). John D. Wren, Chairman and Chief Executive Officer of Omnicom, commented, "We have been closely monitoring the COVID-19 pandemic and its impact on our people, clients and operations. Our primary focus is ensuring the safety and well-being of our people. We have implemented a global work from home policy and the majority of our people around the world are currently working remotely. We also continue to support our clients and the…

TBWA\Worldwide Leverages Modern Content Services Platform as Foundation for "Cloud-First" Directive Nuxeo, the leading cloud-native Content Services Platform, announced that TBWA\Worldwide, an international advertising agency and a unit of Omnicom Group, has transitioned its advertising management platform to the Nuxeo Cloud. TBWA\ initially selected Nuxeo as the core component of its modern advertising work management platform. The company's goal was to better support clients by automating common work processes. TBWA\…

Omni Drives People-Based Precision Marketing at Scale Across Creative, Media and CRM Leading global marketing and corporate communications company Omnicom Group, Inc. announced the roll-out of Omni, its people-based precision marketing and insights platform, designed to identify and define personalized consumer experiences at scale across creative, media, CRM as well as other Omnicom practice areas. Omni delivers a first-of-its kind, single view of the consumer that can be dynamically tracked and shared…