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Ongoing Marketing

How to Use Data To Achieve A Successful Life Sciences Product Launch?

The volume of data available to businesses has never been larger; companies in all industries must use this data to support their product launches or risk falling behind. Nowhere is this more important than in the Life Sciences industry, where increased competition is putting businesses of all sizes under increasing pressure. Pharmaceutical companies are developing and launching more products than ever before. In the past, a company might have had one big launch every few years; today, many companies are managing multiple…