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Why Online Coupons Connect With the Ultimate Smart Shopper: The Millennial

Smart shoppers are, well, smart for a reason. While many of us simply browse e-commerce platforms for the best price, this consumer segment does not settle for the first offer they see. Rather, they want to get the best possible product for the best possible price and are willing to work for it. This means investing in research, mobile search and, ultimately, online discount coupons. Discount codes and coupons are still around for a good reason - they work all these generations later, with the internet bringing them a new…