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Online travel

Travel Marketing’s Next Sea Change: Are You Ready?

Online travel and hospitality represent one of the most competitive and sophisticated markets in the world. However, until recently, one of the fastest-growing digital marketing channels in the travel industry—metasearch—was lagging behind other channels when it came to the data revolution that has taken hold within the broader marketing world. That’s changing fast, and the shift represents a fundamental sea change in how travel marketers must manage and optimize their online budgets. Across the rest of the digital…