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online trolls

The Good, the Bad and the Ugly of Online Reviews

Who reads online reviews? Well, just about everyone. A study by BrightLocal found that 97% of consumers aged 18 to 34 read online reviews, and that 85% of all consumers trust online reviews as much as personal recommendations from friends. With numbers like that, it’s crystal clear that online reviews can make or break your business. That’s why you need to create a process that makes it easy for your customers to leave reviews, and allows you to monitor and respond to those reviews —whether positive or negative. Promptly…