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Top Efficiencies Gained by CMOs While Procuring and Managing Agencies

The landscape has changed for marketers, increased budgets and responsibilities is driving the need for greater operational efficiencies that move budget into results more quickly Over the past three years, CMOs have reported an increase in spend that is expected to continue into next year. According to the Gartner CMO Spend Survey from 2016-2017, there has been an upward trend in marketing budgets for three years in a row, rising from 11% to 12% of revenue in the last year alone. In step with the increase in revenue,…