Browsing Tag

OOH Video Network

Comscore Announces New Agreement with Lightbox OOH Video Network for Digital Out-of-Home Measurement

Comscore , a trusted partner for planning, transacting and evaluating media, announced an agreement with Lightbox OOH Video Network, a leading digital out-of-home media company, to provide out-of-home (OOH) audience measurement. Under the agreement, Lightbox will receive digital ad impressions, reach estimates and audience profiles reported by month. This custom solution, available now for all brands, will become eligible for inclusion in Comscore's Plan Metrix® planning tool. Marketing Technology News: OneTrust is “Leading…

Adomni Launches Largest-Ever Programmatic Billboard Campaign with Kylie Skin

Adomni launched a record-breaking national digital out-of-home (OOH) campaign with Kylie Jenner to coincide with the release of her new skincare line, Kylie Skin. This is believed to be the largest single national programmatic digital billboard campaign ever, according to Adomni, reaching audiences in over 1,100 U.S. cities, including prominent areas such as Times Square and Las Vegas Boulevard.  The programmatic out-of-home Kylie Skin campaign targeted 4,300+ US roadside digital billboards and 1,500+ digital…

Adspace Networks Relaunches As Lightbox

Adspace, America's premier on-site digital video network, announced that it is relaunching as Lightbox OOH Video Network to better suit the shifting demands of the advertising industry and its market-leading ability to serve location-based, brand-safe digital video at scale. "Today's marketers increasingly demand trusted environments and contextually relevant channels," said Lightbox CEO Greg Glenday. "Lightbox offers something exciting and effective that couldn't be more of the moment. It only seemed right to rebrand…