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Open Measurement Software

SpotX Integrates IAB Tech Lab’s Open Measurement SDK

SpotX Clients Can Now Easily Access Third-Party Viewability and Verification for In-App Mobile Ads SpotX, the leading global video advertising and monetization platform, announced the certification for and support of the IAB Tech Lab's Open Measurement Software Development Kit (OM SDK). The new integration helps facilitate third-party viewability and verification measurement for ads served to mobile app environments without using multiple measurement provider SDKs. As content consumption on mobile continues to increase…