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mParticle, AppsFlyer, Amplitude, and Braze Come Together to Launch OpenGDPR Initiative

OpenGDPR Initiative Establishes an Open and Integrated Framework for Programmatically Honoring Data Subject Rights Across Multiple Technology Companies mParticle, AppsFlyer, Braze (formerly Appboy), and Amplitude announced the launch of OpenGDPR, establishing a common framework for compliance with GDPR mandated data subject rights. The OpenGDPR framework presents a public API specification along with a recommended set of best practices for implementing and maintaining a connected and compliant stack. By adopting OpenGDPR,…