Browsing Tag

OpenRTB 3.0

Media.net Donates Code To IAB Tech Lab To Promote Open Transparent Marketplaces

 Code Donation Made at IAB Tech Lab Innovation Day: Transparency and a Secure Supply Chain Media.net, a contextual advertising company emerging as a leader in programmatic, made a donation of code to the IAB Tech Lab to further the IAB Tech Lab’s efforts to promote transparency and security in tech supply chains.  The donation was announced at the May 6th IAB Tech Lab Innovation Day: Transparency and a Secure Programmatic Supply Chain. “Safety and Transparency are two core principles of the Media.net Marketplace,” said…

Media.net Launches Next Generation Ad Targeting at IAB Annual Leadership Meeting

Amidst Mounting Privacy Concerns, Tightening Government Regulation and Increased Consumer Advocacy, Media.net Wants Publishers and Marketers to Rediscover the Power of Content Today at the Internet Advertising Bureau’s Annual Leadership Meeting (#IABALM), Media.net COO Namit Merchant introduced an important new feature of The Media.net Programmatic Platform that embraces IAB Content Taxonomy 2.0 and OpenRTB 3.0. This new feature helps publishers and marketers rediscover the power of content by making Media.net’s…

IAB Tech Lab Launches Phase Two of OpenRTB 3.0 Public Comment, Releasing Tech Specifications & Kicking-Off Beta Tests

Also Releases ads.cert, AdCOM & Ad Management API Tech Specs for Use with OpenRTB The IAB Technology Laboratory released for public comment tech specifications for OpenRTB 3.0, built upon the framework released last September, as the second step in its introduction to the ecosystem. New specifications designed to support OpenRTB are also being made available for public comment – ads.cert, AdCOM, and the Ad Management API – all designed to promote healthy growth of the digital advertising programmatic marketplace.…