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OptifiNow Announces Integration With Ellie Mae Digital Lending Platform

Partnership enables lenders to access OptifiNow’s Sales and Marketing Automation Platform through leading digital lending platform OptifiNow, a provider of sales and marketing automation technology, announced that its platform will be integrated with the Ellie Mae® Digital Lending Platform, including using Encompass Partner Connect API technology. The integration allows lenders to more efficiently and securely share data between OptifiNow’s solutions and Encompass to drive quality and efficiency in the loan origination…

OptifiNow Enables Alter Management to Broaden Outreach to Communities in Need of Substance Abuse Treatment

Health treatment center harnesses CRM automation software to address growing need for substance abuse services OptifiNow, a provider of CRM and automation software, announced today the successful launch of their platform with Alter Management, a substance abuse treatment facility. The launch with Alter Management highlights the growing need for treatment facilities to conduct effective client outreach and screening to communities impacted by the scourge of substance abuse and addiction. Like many substance abuse treatment…