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IAS TO EXPAND INTO CHINA TO DELIVER ADVANCED MEASUREMENT SOLUTIONS FOR GLOBAL ADVERTISERS
Native & Programmatic Advertising

IAS TO EXPAND INTO CHINA TO DELIVER ADVANCED MEASUREMENT SOLUTIONS FOR GLOBAL ADVERTISERS

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IAS Launches Curation With Google Ad Manager to Empower Advertisers With Brand Suitable Inventory
AI/ML

IAS Launches Curation With Google Ad Manager to Empower Advertisers With Brand Suitable Inventory

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IAS Announces First-To-Market Meta Optimization Solution for Advertisers
Content

IAS Announces First-To-Market Meta Optimization Solution for Advertisers

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IAS Extends Quality Attention™ Product to Publishers to Drive Yield and Maximize Revenue
Native & Programmatic Advertising

IAS Extends Quality Attention™ Product to Publishers to Drive Yield and Maximize Revenue

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Press Ganey’s PX Connect Suite Delivers Greater AI-powered Insights with Epic Workshop Integration
Content

IAS EXPANDS ITS AI-DRIVEN TOTAL MEDIA QUALITY PRODUCT ON YOUTUBE TO INCLUDE BRAND SAFETY AND SUITABILITY MEASUREMENT FOR MISINFORMATION

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IAS Extends Collaboration with Microsoft Advertising to Provide Third-Party Measurement for Advertisers
Native & Programmatic Advertising

IAS Extends Collaboration with Microsoft Advertising to Provide Third-Party Measurement for Advertisers

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IAS Expands Global Measurement of Amazon Properties
Native & Programmatic Advertising

IAS Expands Global Measurement of Amazon Properties

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IAS’s Annual Media Quality Report Finds Overall Global Brand Risk Remains Stable, but New Challenges Lie Ahead
Native & Programmatic Advertising

IAS’s Annual Media Quality Report Finds Overall Global Brand Risk Remains Stable, but New Challenges Lie Ahead

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IAS AWARDED NEW RESPONSIBLE AI CERTIFICATION FROM TRUSTARC
AI/ML

IAS Awarded New Responsible AI Certification From Trustarc

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Xperi’s Independent Media Platform Expands With TiVo One, a Cross-Screen Ad Platform for Maximizing Engagement and Monetization
Native & Programmatic Advertising

Integral Ad Science Earns Mrc Accreditation for Integrated Third Party Calculation and Reporting of YouTube Video Viewability

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SeenThis now Certified to Provide Integral Ad Science (IAS) Measurement in its Platform
Native & Programmatic Advertising

SeenThis now Certified to Provide Integral Ad Science (IAS) Measurement in its Platform

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MediaGo-Partners-With-Voluum-to-Optimize-Campaign-Delivery-and-Management-for-Advertisers
Marketing Intelligence

MediaGo Partners With Voluum to Optimize Campaign Delivery and Management for Advertisers

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Leap4 Integrates The Media Sense Into Its Growing Streaming and Ad Tech Offering
Customer Experience Management

IAS Announces First Attention Product to Unify Media Quality and Eye Tracking

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Zeta Global Launches The Zeta Economic Index, An AI-Powered Barometer Of The US Economy
AI/ML

IAS Launches New Made for Advertising (MFA) AI-Driven Site Detection and Avoidance Technology

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Kristy Schafer Joins Optable as Vice President of US Sales
Customer Experience Management

Integral Ad Science Appoints Yossi Almani as Chief Legal Officer

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IAS Announces Exclusive, First to Market Partnership with X to Provide Pre-Bid Brand Safety and Suitability
Native & Programmatic Advertising

IAS Announces Exclusive, First to Market Partnership with X to Provide Pre-Bid Brand Safety and Suitability

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IAS ENHANCES YOUTUBE CAPABILITIES; ROLLS OUT VIEWABILITY AND INVALID TRAFFIC MEASUREMENT FOR YOUTUBE SHORTS
Entertainment

IAS Enhances YouTube Capabilities; Rolls Out Viewability and Invalid Traffic Measurement for YouTube Shorts

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Xsolla Leads the Way With GameAnalytics Partnership to Strengthen Game Monetization and Analytics Benchmarking
Customer Experience Management

IAS Expands First-to-Market Retail Media Measurement to Criteo’s Commerce Media Platform

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Kristy Schafer Joins Optable as Vice President of US Sales
Customer Experience Management

Integral Ad Science Names Sam Cox as SVP of Product Management

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KeywordResearchTools.io Debuts Comprehensive SEO Platform for SEO Professionals, Digital Marketers and Bloggers
Native & Programmatic Advertising

IAS Introduces Brand Safety and Suitability Measurement for Google Video Partners

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