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OTT footprint

Globecast Partners with SnifferCat to Advance OTT Monetization with Automated Dynamic Ad Insertion

Globecast, the global solutions provider for media, has announced a partnership withSnifferCat Inc. to expand its OTT footprint by offering dynamic ad insertion (DAI), allowing customers to maximize OTT revenues. In doing so, Globecast is broadening its media management footprint by being able to offer customers comprehensive, automated DAI services. Eddie Ferraro, Managing Director of Globecast Americas, said, “This partnership opens the doors for our customers to deploy automated dynamic ad insertion with no…