OMI Database Cleansing Service Boosts Email Success for Fortune 10 Firm
Email Marketing Data Authority Cleanses 35 Million Records to Improve Email Data Validity and Accuracy by 37%
Outward Media, Inc. (OMI), a leading provider of multi-channel marketing data, announced its database cleansing, enhancement and maintenance service was successfully used by a leading Fortune 10 firm. OMI’s service, which runs a deep clean on databases to remove and correct inaccurate data, cleansed 35 million records for the company, suppressing 37 percent of the data to provide increased deliverability and…