Browsing Tag

P2P Communication

Time to Rethink Paradigms of B2B and B2C Communication

Red Havas, the global Merged Media micro-network specializing in earned, social and experiential storytelling with content and data at the heart, released a white paper, titled "Rethinking B2B and B2C: A Case for Person-to-Person (P2P) Communication." The analysis highlights the value of P2P communications and the new ways people engage with brands—for example, their expectation that companies will communicate with them in a personal way, and about the issues they care about most. "B2B and even B2C brands haven't always…