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Paid to Play

Concert Benefits–The New Getting Paid to Play Approach

Work hard, play hard. Easy to say, but to formally invest in this motto is something entirely different. Yalo, a digital marketing agency based in Atlanta, has always taken a unique approach to solving its clients' problems. Using music, sports, and roll-up-your-sleeves life experiences to inspire their creative ideation, Yalo kicks off new projects by asking a client to choose a "Soul" song that best represents the attitude and emotion to attack their current business challenge. Now, with the agency's new Concert Benefits…