Parks Associates Archives — MarTech Series

Parks Associates: Nearly 50% of Streaming Video Industry Executives Do Not Have the Data They Need to Make Good Business Decisions

AI/ML PRNewswire - January 31, 2024

Parks Associates: Nearly Half of OTT Subscribers Hop Between Services Multiple Times Over a 12-Month Period

Content PRNewswire - December 13, 2022

Parks Associates: 54% of US Internet Households Subscribe to Four or More OTT Services

Analytics PRNewswire - December 12, 2022

Parks Associates Projects the Number of Households Using Ad-Supported Streaming Services Will Increase to 52 Million in 2027

AI/ML PRNewswire - December 7, 2022

Parks Associates: 49% of Ad-Supported Subscribers Report Free Cost Was Their Top Reason For Using The Service

Analytics PRNewswire - December 5, 2022

Parks Associates: Prime Video Takes Top Spot in Parks Associates’ Top 10 List of OTT SVOD Video Services in US, Surpassing Long-time Leader Netflix

Customer Experience Management PRNewswire - December 2, 2022

Parks Associates: Consumers Now Watch More Than Six Hours of Video per Week on their Mobile Phones

Mobile PRNewswire - November 30, 2022

Parks Associates: 83% of US Internet Households Subscribe to at Least one OTT Service, While 45% Subscribe to Traditional Linear Pay TV

AI/ML PRNewswire - November 18, 2022

Parks Associates: 23% of Ad-Supported OTT Service Users Say They Often Click on Ads or Purchase Items in Those Ads

Content PRNewswire - November 14, 2022

Parks Associates: 61% of Livestreaming Viewers Watch Sports, the Most Popular Type of Livestreamed Content

Content PRNewswire - May 9, 2022

Parks Associates: 59% of OTT Subscribers Prefer Unified Bundles That Combine Their OTT Services and Other Household Subscriptions

Analytics PRNewswire - April 21, 2022

Parks Associates: 32 Million US Households Are OTT Video “Service Hoppers”

Analytics PRNewswire - March 31, 2022

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