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Parks Associates

Research: 52% of US Broadband Households are Willing to Share Smartphone Data

Parks Associates' new research, COVID-19: Impact on Telehealth Use and Perspectives, finds over 50% of US broadband households are willing to share smartphone data to aid in COVID-19 contact tracing, while another 20% could be convinced provided privacy protections are in place. The research tracks changes in consumer attitudes and adoption of telehealth services as a result of COVID-19 and measures future interest in telehealth services beyond the pandemic. Marketing Technology News: IAB Reveals Podcast Upfront 2020…

New Survey: US Cloud And Online Gaming Market Stands To Generate Nearly $3 Billion

Consumer research explores consumer interest in cloud gaming and online gaming services New research from Parks Associates finds the US cloud gaming market could generate nearly $3 billion in annual subscription revenue, as 30% of US broadband households currently express interest in this service. The research, in Cloud Gaming Demand and Preferences, reports 74% of US broadband households play video games for at least one hour per week. Gamers play for an average of 22 hours per week, a number skewed towards heavy gamers,…

US Cloud Gaming Market Stands to Generate Nearly $3 Billion in Annual Subscription Revenue

Consumer research explores consumer interest in cloud gaming and online gaming services New research from Parks Associates finds the US cloud gaming market could generate nearly $3 billion in annual subscription revenue, as 30% of US broadband households currently express interest in this service. The research, in Cloud Gaming Demand and Preferences, reports 74% of US broadband households play video games for at least one hour per week. Gamers play for an average of 22 hours per week, a number skewed towards heavy gamers,…

Survey: Households with Children Dominate Consumer Tech Purchases, Especially Through OTT

Ninety percent of households with children at home subscribe to at least one OTT service New consumer research from Parks Associates finds households with children, particularly those ages 6-11, are the leading demographic groups for technology product and entertainment service purchasing. Households with Children: Dominant Tech Purchasers finds 38% of US broadband households with children plan to buy a smart video doorbell over the next 12 months, compared to 14% of households without children. Ninety percent of…

Consumers Spend Nearly Seven Hours Per Week Watching Online Video, and Almost Half Subscribe to Two or More OTT Services

Industry report addresses strategies for MSOs and set-top box makers as markets adjust to high demand for streaming services Parks Associates announced new research showing the number of hours per week consumers spend watching online video has almost doubled from 3.6 hours per week in 2017 to nearly seven hours per week in 2020. Set-top Box Innovations and Trends also notes traditional pay-TV service has declined from an adoption rate of 75% to 62% in U.S. broadband households between Q1 2017 and Q1 2020, which led a…

Parks Associates: Churn Rate Among OTT Services at 41% in Q1 2020; 8% of US Broadband

Steve Nason to present key findings at StreamTV Summer Research Summit Parks Associates Research Director Steve Nason will present the keynote "The Impacts of COVID-19 on OTT" at the StreamTV Summer Research Summit on Tuesday, June 30, featuring key findings from the research firm's latest consumer and industry research. Parks Associates reports the churn rate for OTT services increased from 35% in Q1 2019 to 41% in Q1 2020. During the COVID-19 crisis, more than two in five US broadband households have trialed an OTT…

Parks Associates: Adoption of Stand-Alone Broadband Service Jumps to 42% Of US Broadband Households

Consumer study finds subscribers now pay $60/month on average for stand-alone broadband service New consumer research from Parks Associates finds the market for broadband service is steady overall, showing high adoption rates and rising ARPUs, with the adoption rate for stand-alone internet service rising from 34% in 2017 to 42% in 1Q 2020. 360 Deep Dive: Broadband Value-added Services reports the average stand-alone internet subscriber now pays $60 per month for service, which increased by 36% from 1Q 2012 to 3Q 2019,…

Parks Associates 54% of US Broadband Households Now Own a Smart TV

New whitepaper examines impact of COVID-19 on video consumption, and future of smart TV experience Parks Associates released a new whitepaper, Optimizing the Smart TV Experience, which finds more than 50% of US broadband households own at least one smart TV, making the smart TV the primary platform for video services at a time when content consumption is increasing dramatically.  The whitepaper, developed in cooperation with Applicaster, highlights the evolution of video and the TV in the home and the role of technology…

Parks Associates: Over 40% of US Broadband Households Still Sheltering in Place in May 2020

Webinar hosted by Parks Associates and Bitdefender to discuss trends in home network usage and security adoption New Parks Associates consumer research finds that as of May 2020, more than 40% of US broadband households are still sheltering in place, even without mandates to do so. This finding, from a nationwide survey of 5,008 US broadband households fielded from May 14 through May 28, shows consumers continue to place increased demand on their home network, which raises the importance of data and privacy protections…

Parks Associates Announces CONNECTIONS Community, a Virtual Networking and Conference Experience

Research firm combines CONNECTIONS and CONNECTIONS Europe to create the premier connected home event community featuring virtual sessions, research data and analyst insights, and networking with smart home market leaders International research firm Parks Associates announced the launch of the CONNECTIONS Community, an online conference and networking experience focused on the connected home and IoT industries. The research firm will host six webinars on key topics, sharing its latest consumer data and insights,…

Parks Associates: Subscription Model Dominates Consumer Entertainment Services, but Transactional Video is on the Rise

Parks Associates joins Vlocity, Salesforce, and Accenture for webinar on subscriber lifecycle management Parks Associates will join industry experts from Vlocity, Salesforce, and Accenture for the upcoming webinar discussion "Subscriber Lifecycle Management vs. Subscriber Billing" on June 11. The research firm's latest data from its Q1 2020 survey of 10,000 US broadband households shows overall video viewing grew by a dramatic 45% from Q3 2018 to Q1 2020, with a continued rise in transactional (TVOD) services. TVOD…

Parks Associates: 76% of US Broadband Households Had OTT Subscription in Q1 2020

OTT consumer research firm finds churn rate for OTT services was 41% in Q1 2020 New research from Parks Associates‘ OTT video research, from a survey of 10,000 US broadband households fielded in March 2020, finds that 76% of US broadband households subscribed to an OTT video service in Q1 2020, while the churn rate for streaming services was 41%. Sixty-two percent of US broadband households subscribed to a traditional pay-TV service. “The entertainment industry, like all industries, faces an unprecedented situation…

Parks Associates: Disney+ and Apple TV+ Both See Success During First Six Months in the Market

Market Snapshot highlights initial impact of Disney+ and Apple TV+ in OTT market Parks Associates released research from a recently fielded consumer survey showing new OTT services Apple TV+ and Disney+ have captured significant market share in the streaming video space, rounding out the top five behind the “Big 3” Netflix, Amazon Prime Video, and Hulu. The research firm’s Market Snapshot: Disney+ and Apple TV+ highlights the impact of the entry of Disney+ and Apple TV+ in OTT market, including insights into the factors…

Parks Associates: 15% of US Broadband Households Report Increase in Telehealth Service Usage as a Result of COVID-19 Pandemic

Annual event shifts to virtual and highlights new challenges in delivering telehealth and independent living solutions, as well as integration opportunities with smart home markets New research from Parks Associates, fielded nationwide between March 8th and April 3rd, finds 15% of US broadband households report their usage of telehealth/remote doctor services has increased as a result of the COVID-19 pandemic. The research firm will feature new consumer and trending data at its 7th annual Connected Health Summit: Consumer…

Parks Associates: Adoption of Home Control Systems Experienced a 38% Year-Over-Year Growth Rate

Consumer study addresses smart home product adoption, including voice and control platforms New research from Parks Associates' Smart Home Buyer Journey and User Experience, a survey of 10,000 broadband households fielded at the end of 2019, reveals that adoption of home control systems experienced a 38% year-over-year growth rate. The research firm confirms that 18% of US broadband households have a home control system and that roughly one-half of households with a home control system purchased their system with their…

67% of US Broadband Households Own and Use at Least One Internet-Connected Video Device

Industry report examines device and technology platform strategies for large players Amazon, Apple, Comcast, Google, Roku, Samsung, and Sony New research from Parks Associates finds 67% of US broadband households own and use at least one internet-connected video device, either a smart TV, streaming media player, internet-connected gaming console, or connected PVR/DVR. The firm's Connected Entertainment Ecosystems: Competition & Cooperation notes that these devices get plenty of use but also have lengthening…

Parks Associates: 41% of Us Broadband Households Concerned About Hackers Accessing Their Devices

Parks Associates and PSA Certified highlight importance of device security and standard frameworks in industry webinar Parks Associates research reveals 41% of US broadband households are concerned about hackers getting access to their devices. With concerns higher among households without smart home devices, these fears could contribute to reluctance among consumers to purchase these devices. The international research firm will address the importance of establishing device security standards and certifications in the…

Parks Associates: Total Professional Monitoring Revenue in US Will Exceed $15 Billion in 2020

Industry research identifies new use cases in energy, health, security, and smart home for professionally monitoring services in the connected home Research firm Parks Associates forecasts total professional monitoring revenue for the US residential security sector will total $15.74 billion in 2020, with smart home services accounting for $1.2 billion. IoT: Extending Professional Monitoring for New Revenue addresses how innovative companies are driving new revenue by extending professional monitoring services beyond…

Parks Associates: COVID-19 Will Drive Greater Usage of TVOD Services in 2020

OTT Video Market Tracker analyzes impact of new and existing video services in OTT space Parks Associates, ahead of the release of COVID-19 Impact on Communications and Entertainment, predicts consumer usage of TVOD (transactional video on-demand) service will increase significantly in 2020. The firm's OTT Video Market Tracker reports that in Q1 2020, 14% of US broadband households had used a TVOD service over the past 30 days, a five-point increase from the previous year. This service type, which includes Amazon Prime…

Parks Associates: 76% of US Broadband Households Subscribe to an OTT Service, Adding Roughly Six Million Households Since Q1 2019

Industry data from Reelgood shows shift to comedy genre in March after shelter-in-place orders New consumer data from international research firm Parks Associates reveals an increase in streaming video viewership during the COVID-19 outbreak. The survey of 10,000 broadband households, fielded between March 8 and April 3 to 10,000 US heads of broadband households, finds 76% of US broadband households subscribe to an OTT service, increasing by roughly six million households since Q1 2019. Marketing Technology News: Tata…