Banner Before Header
Browsing Tag

Paul Chachko

Throtle Successfully Integrates with The Trade Desk’s Unified ID Solution

Throtle, a leading identity-based data onboarder, has successfully integrated with The Trade Desk’s unified ID solution. This integration aims to improve user match rates across the digital advertising ecosystem. “We are thrilled that Throtle has joined us in this industrywide initiative to solve a very fixable problem in our ecosystem. The continued widespread adoption of the unified ID solution validates our collective mission to improve the effectiveness of digital advertising.” Adoption of the free unified ID solution…