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Paul Loo

Cathay Pacific Takes Flight With Salesforce To Boost Digital Transformation

Hong Kong's Home Carrier Looks to Salesforce Marketing Cloud to Generate New Revenue Streams and Deliver Personalized Customer Experiences Salesforce, the global leader in CRM, announced that Cathay Pacific, a Hong Kong-based international airline that offers passenger and cargo services to more than 200 destinations in Asia, North America, Australia, Europe and Africa—is using Salesforce to accelerate digital transformation, generate new revenue streams and improve customer experiences with personalized engagements. An…