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Is Your Brand Neglecting Its Partners?

When the relationships between brands and partners are strong, partner marketing can be one of the most powerful and efficient business channels. Unfortunately, these relationships are often neglected, misunderstood, or poorly managed. When brands fail to invest the needed attention in their partnerships, no one wins. Is your brand guilty of partner neglect? Let's take a look at a few key areas where more attention could produce better and more profitable relationships for your brand. 1. Have you set and communicated your…