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personal grooming products

Hispanics Feel Underrepresented in Beauty/Personal Grooming Advertising, Seek More Product Choices, AARP Report Finds

Despite Spending Nearly Twice As Much on Beauty Products than the General Population, Hispanics 50-Plus Report Feeling Ignored By Beauty Industry Brands Latinos aged 50 and older spend an average of $46 per month on beauty and personal grooming products, nearly double the $25 spent per month by the general 50-plus population. Despite spending nearly $7 billion in annual U.S. sales, 69 percent of Hispanics report feeling that the beauty and personal grooming industry treats people their age as an afterthought, a new…