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personalized direct mail

New PFL Survey Finds Direct Mail Boosts Multichannel Campaign Success – But Not All Marketers Are Taking Advantage

8 in 10 Marketers Report Good or Very Good ROI with Integrated, Personalized Direct Mail, but Only Slightly More Than Half Are Using Physical Mail Regularly PFL, a leading martech company that is pioneering the 'tactile marketing automation' category, today released its 2019 Multichannel Marketing Research Report: Direct Mail in the Digital Age. The study, conducted by PFL and Demand Metric, found that adding direct mail to multichannel campaigns is a catalyst for better response rates and higher ROI, yet not all…