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Is AI-Enabled ‘Marketing to Things’ the Future?

In a connected world where things are linked to other things and people, there are multiple touchpoints to manage. To a marketer, this means – they have to manage these touchpoints, which are invariably expected to increase in the days to come. With the way AI is proliferating, it is time for us to rethink who our customer is and explore the concept of Marketing to Things! Is it going to be a human selling to other humans by creating better experiences with hyper-personalization, contextual messaging and more? Or are we…