Browsing Tag

Peter Hamilton

Branch Acquires TUNE’s Attribution Analytics in Landmark Mobile Marketing Acquisition

Branch, the fastest growing cross-platform solution for links and measurement, is acquiring TUNE's Attribution Analytics platform and team. The acquisition will combine Branch's cross-platform deep linking and measurement with TUNE's mobile attribution expertise to form the industry's leading marketing and measurement platform. "This is an exciting outcome for the team at TUNE. I am proud of the attribution platform and team we built to serve mobile marketers, and I believe that Branch is the absolute best partner to…