Halloween Special: Are Your Customers GHOSTING You?
This Halloween, You Appi CMO Brings Five Techniques to Resurrect Your Customers
We’ve all been there: a customer or prospect arises, someone has downloaded your app, and then within days, weeks and sometimes months, all communication and engagement have disappeared. In the dating world, we call this “ghosting,” and unfortunately, it’s also a common practice in the business world.
Data: Cyber Monday Emails Generate Highest Average Conversion Rate among All Holiday-Themed Messages
As marketers, it is important to put a…