Browsing Tag

Positive Brand Experience

Study: Data Security Is the New Table Stakes for a Positive Brand Experience

According to a new study released today by Infogroup, a leading provider of data and data-driven intelligence solutions, 80% of consumers say they're more concerned about privacy than they used to be — a tendency marketers ought to keep in mind. In its report, "How Different Generations Think About Their Data", Infogroup surveyed more than 1,000 consumers on their data privacy priorities. The survey showed that 65% of consumers consider it risky to give a company their personal information. Marketing Technology News:…