Positivity

As the world grapples with the effects of the pandemic COVID-19, marketers all around the world have seen their businesses slow down. The staff has got a work-from-home directive and email calendars have gone to scrap. They are left to think about what should be the Marketing plan going forward.  Primarily the question faced is: What kind of communication should the brand send during a crisis like corona pandemic to their customers?  Email is the most preferred channel by marketers as it is the cheapest on investment…

The world is changing right before our eyes. Movie theaters, restaurants, and bars have all shut their doors. Sports arenas, concerts, and conferences have been canceled. Schools and businesses are closed. As people search for a sense of normalcy and indoor entertainment in a time of social distancing, Bobby Kotick, CEO of Activision Blizzard, hit the nail on the head when explaining why people are flocking to video games. He said, "Games are the perfect platform because they connect people through the lens of joy, purpose,…