Browsing Tag

Powerful Measurement

Incentive Solutions’ Mark Herbert Featured in Jay McBain’s “Unlocking The Power Of Partner Ecosystems Demands Powerful Measurement”

Forrester Research’s Principle Analyst Jay McBain cites Mark Herbert, President and CEO of Incentive Solutions, in his argument for more strategic data analytics and KPIs to drive success in the modern channel Forrester Research released its latest B2B marketing report: “Unlocking The Power of Partner Ecosystems Demands Powerful Measurements.” Written by Principal Analyst and channel sales thought leader Jay McBain, the report sheds insight into what B2B sales and marketing organizations must do to achieve success in…