PowerPost Unveils New Playbook For Creating ‘Intelligent Content’

PowerPost Unveils New Playbook For Creating 'Intelligent Content'

“The Intelligent Content Playbook” Showcases the Best Content Optimization Strategies from Leading Marketing Experts

PowerPost, a leading content publishing platform for brand marketers, announces its release of The Intelligent Content Playbook, a new eBook distilling the best content creation strategies and optimization techniques from the industry’s top marketers. The Playbook gives immediate, actionable guidance on creating branded content that cuts through digital noise using today’s most advanced technology, trends and techniques.

Written by PowerPost’s Vice President of Marketing, Scott Fenstermaker, the Playbook teaches marketers how to create data-driven, authoritative content that will attract links, ranks and engagement in an increasingly competitive environment. The book explores advanced subject areas like AI, Content Intelligence, content repurposing techniques and incorporating original research.

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Inspired by Tim Ferriss Tools of Titans, the book collects and refines the best practices from guest instructors featured in PowerPost’s “Brand Publishing Masterclass.” The Masterclass is a unique, expert-level monthly webinar series for senior content marketers and directors. The Playbook features contributions from top instructors like Steph Nissen, Adele Revella, Park Howell, Mike Brown, Michele Linn and Christopher Penn.

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“According to Buzzsumo, 70% of all content published in 2017 received zero inbound links,” said Fenstermaker. “Brands are now creating more content than customers are able to consume, which means that most marketing content must work harder to be noticed or linked. We wanted to create a book that teaches how to create ‘armor-piercing content’: authoritative, journalistic content based on competitive data, that drives recognition and traffic in an increasingly crowded field.”

PowerPost combines intelligent content technology with a full-time team of brand journalists to transform the way brands create content. PowerPost’s newest feature, “Ask PowerPost,” is a content trend data assistant that makes content intelligence easy and accessible for all brand marketers.

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PowerPost Named to Top 10 MarTech Startups – 2018 by Marketing Tech Outlook

PowerPost Named to Top 10 MarTech Startups - 2018 by Marketing Tech Outlook

PowerPost has been selected to the list of Top 10 MarTech Startups – 2018 by Marketing Tech Outlook magazine.

PowerPost is a first-of-its-kind Virtual Content Newsroom, an AI-driven content creation platform that turns brands into Power Publishers. Now you can access premium content and exceptional brand journalists to lessen dependence on expensive agency fees and ineffective paid advertising. The PowerPost tool features Atomic Content Technology allowing brands to syndicate (atomize) a single piece of content to maximize content distribution.

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“This honor validates our unique and disruptive approach to content marketing. Brand marketers finally have a platform that removes the guesswork from content marketing. PowerPost is grateful for such recognition,” says Dan Curran, President of PowerPost.

A distinguished panel comprising of experts, professionals, and technology leaders including board members of Marketing Tech Outlook has decided and included PowerPost in the list of “Top 10 MarTech Startups – 2018”

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“We are delighted to inform PowerPost as one among the top 10 companies that are specialized in providing marketing solutions,” said Debra Morgan, Managing Editor of Marketing Tech Outlook magazine.

PowerPost is a privately held company founded in 2015, headquartered in St. Louis, MO. It combines intelligent content technology with a full-time team of brand journalists will transform the way brands create content.

Marketing Tech Outlook—is a technology magazine based in Fremont, California. It acts as an excellent platform for the high-level executives across the world to share their views on the trending technologies that help businesses to address the challenges and remain competitive.

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PowerPost Launches PowerIQ – First Virtual Assistant for Content Marketers

PowerPost Launches PowerIQ - First Virtual Assistant for Content Marketers

PowerIQ To Deliver AI-Driven Content Technology

PowerPost, a leading content marketing platform, has today announced the launch of PowerIQ Virtual Assistant, a unique content intelligence technology that takes the guesswork out of content marketing. PowerIQ provides brand marketers access to real-time intelligence, competitive insights and identifies the most successful content produced by competitors and industry influencers.

PowerPost Launches PowerIQ - First Virtual Assistant for Content Marketers
Dan Curran

“PowerIQ is a cross between a virtual research assistant and a content coach. For the first time, brands will now be able to identify relevant content topics on-demand, create hyper-targeted campaigns and have access to expert brand journalists—all from a single platform. PowerIQ is the first ever virtual marketing assistant powered by AI,”  says Dan Curran, President of PowerPost.

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With PowerIQ, brands can now tailor content topics more precisely to attract consumer attention. Data-driven editorial decisions are essential to brand success. Early client feedback has demonstrated an increase in social engagement by more than 50 percent by leveraging PowerIQ.

The launch of PowerIQ represents a crucial milestone towards leveraging predictive technology and artificial intelligence techniques to help create fully-optimized branded content.

PowerPost Launches PowerIQ - First Virtual Assistant for Content Marketers
Mike Kaput

“Artificial intelligence is transforming how marketers plan, produce, personalize, promote and perform. Using AI in content marketing is one of the biggest opportunities for marketers to move the needle in a meaningful way, starting today,” according to Mike Kaput, Director of Marketing Artificial Intelligence Institute.

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Nearly 100 PowerPost clients, representing verticals such as insurance, finance, and CPG are currently leveraging PowerIQ to build successful content programs and outperform their competition.

PowerPost provides brand marketers with access to three intelligent content marketing solutions. PowerIQ delivers access to real-time intelligence to create surgically-precise branded content.

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