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PR communications

Strong Growth in Spending on Media Intelligence Software & Information – Burton-Taylor Report

Annual spending on Media Intelligence solutions for public relations professionals is now over USD 4.8 billion, with 7.5% year-on-year growth, according to a new report published today by Burton-Taylor International Consulting (part of the TP ICAP group). The analysis shows that customer demand for social media management tools and insights into the impact of communications activities kept the overall market in growth mode, though spending on other PR tools fell away under the impact of the coronavirus pandemic.…