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PR platforms

Why PR Distribution and Monitoring Solutions Fail to Earn Media Coverage for the Clients

As public relations and communications staffers, we all go through a similar process. We have an upcoming announcement or news items that our business or organization needs to get some attention for. So, we pull together the right people internally to discuss messaging, timing, target audience, goals, Key Performance Indicators (KPIs), potential media outlets and reporters and ways to amplify the message through other Marketing channels. We take that information and begin to craft the press release for approval. Everyone…