Prezi

If I told you marketing departments were projected to spend loads of money in 2019, you wouldn’t be surprised. It’s true: Spending is what marketing departments do; it’s what marketing departments have always done. But this year, the allocation looks a lot different than what most of us are used to — and for humble demand gen professionals like me, it’s a very exciting time. According to the 2019 Demand Generation Benchmark Survey Report, marketing spend is going to shift to demand gen initiatives in a big way. Close to…

Groove Named the Category Leader in Sales Engagement Software and Email Tracking Software by Real Users on G2 Crowd Groove has been identified as the top provider of Sales Engagement Software and Email Tracking Software based on high levels of customer satisfaction and likeliness to recommend ratings from verified users on G2 Crowd, the world’s leading business solutions review website. “It’s getting harder every day for reps to stand out from the noise and connect with their prospects,” said Chris Rothstein, CEO and…

Nadjya Ghausi VP,Marketing, Prezi In a startling revelation, leading Presentation Software provider - Prezi has reported that Millennials have a slightly longer attention span compared to Gen Xers' or Boomers. The report finds engaging content with cinematic effect as the "golden ticket" to build a compelling interaction with the audience. To help our readers better understand the true definition of “Attention” and how Content Marketing teams could actually measure attention from the context of marketing performance, we…

Attention spans are not shrinking, rather they are evolving to be more selective, according to a new research study from Prezi, the presentation platform that helps people connect more powerfully with their audiences and customers. The 2018 State of Attention Report, which measured the effectiveness of content and presentations and how they resonate with business professionals across demographics, including Millennials, Generation X, and Boomers, found that the key to engaging content is a compelling narrative combined with…

Prezi Crosses 100 Million Users and Announces Milestones Prezi, the presentation platform that helps people connect more powerfully with their audiences and customers, announced a number of milestones: The company now has more than 100 million users worldwide, who have created the world’s largest database of public presentations. Prezi presentations have been viewed over 3.5 billion times. To further propel this growth, Prezi has appointed a new chief financial officer, Narayan Menon. To accommodate its…

"When it comes to MarTech tools, It is less about “state of the art” and more about “is this tool going to give me results and will the tool increase ROI?” We ask “what unique purpose does it address?” and “how does it integrate with stack we already have?” "Tell us about your role and how you got here. What inspired you to be a part of the Prezi team? In my role as Vice President of Marketing at Prezi, I oversee the marketing team including Brand, Demand Generation, International, Product Marketing, and Marketing Ops.…

In 2018, Marketers Must Align Their Linear Marketing Strategies to Accommodate Conversational Storytelling Initiatives The art of storytelling is an ancient art. However, for B2B marketers, the whole context of storytelling has changed with powerful audience data and insight-based technologies driving the modern marketing campaigns. The purpose of any content presentation is to deliver a relevant message to the audience-- easily understood, retained for long, and easy to reproduce in the future. To understand how…

The sales cycle can be arduous. Nurturing a lead and landing the actual meeting with the correct people at the table can be a culmination of days, weeks and more often month’s worth of work. In a recent survey of 1000 B2B marketers, almost 50 percent of respondents noted their average sales cycle ranged from three to six months. Depending on the size of the account, that can mean a lot of nurturing: emails, phone calls, research, energy and money spent to bring one account from a lead to a sale. Along the way, a plethora of…