New Marketo Research Reveals Three-Quarters of Consumers Are Concerned with the Amount of Personal Information Companies Can Access
Just 42% of European Consumers Surveyed Trust Companies to Use Their Personal Information Responsibly
New research of both consumers and businesses, commissioned by Marketo Inc., the leading provider of engagement marketing software and solutions, has found that three-quarters (75%) of European consumers are concerned about the extent of personal information companies might have access to, and less than half (42%) trust that companies will use their personal information correctly.
However, with the General Data…