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Privacy Scandal

How I Learned to Stop Worrying and Talk About Privacy

During my two decades of PR and communications, much of which has been spent working with publishers and ad tech companies, I’ve never encountered a topic that sends clients running quite the way that privacy can today. It’s become our industry’s plutonium: handle it only if you must. But do so gently, and get away as quickly as you can. I spend a lot of time talking to companies about privacy. The unfortunate reality is that our industry has come to view this topic from a narrow PR perspective - as one to be managed—if…