Browsing Tag

Product Claims Management

Veeva Introduces a Single Application for End-to-End Product and Marketing Claims Management

New Veeva Claims Provides Consumer Goods, Chemicals, and Cosmetics Companies Full Visibility Into the Claims Process to Reduce Risk and Speed Claims to Market Veeva Systems introduced Veeva Claims, a new cloud application to manage marketing and product claims in industries such as consumer goods, chemicals, and cosmetics. Veeva Claims gives organizations a single unified application to manage the end-to-end claims process from creation through substantiation, approvals, and usage in marketing assets. Now legal,…