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Programmatic and Native Advertising

Building Trust During a Pandemic: Ensuring Reliable Brand Experiences

As the COVID-19 pandemic continues to impact the lives of millions of global consumers throughout 2020, brands are tasked with being in touch with their prospects and customers in a deeper, more one-to-one way, which builds more trust. This coupled with a challenged economy means that brands will need heightened levels of efficiency in advertising and creative strategies that address both the short and long-term changes in how people live and consume. While the “north star” for brands establishing relevant experiences…