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programmatic interactive advertising

Mintegral Launches In-App Header Bidding Technology

Mintegral, a programmatic interactive advertising platform, has officially announced that it now supports in-app header bidding, making it the first Chinese ad-tech company to support this technology.¬†Thanks to this new technology, mobile app publishers will have a better way to find the best buyer for each impression and increase their ad revenues. Mintegral Launches In-App Header Bidding Technology Header bidding is an advanced programmatic bidding technology that provides multiple…