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Programmatic Media Buying Platform

Qverse: TAB Buys Advertising Technology and Becomes ‘Qverse’

TAB GmbH, the mobile performance specialist of the PIA Group with seven locations worldwide, is buying the technology from DCypher Media B.V. and is now offering customers tailor-made product offerings and In-house technology under the new name "Qverse." Qverse (formerly TAB) is positioned as a mobile performance specialist in one of the world's largest growth segments and completes the product portfolio with the acquisition of the Mobile Tracking and Programmatic Media Buying Platform from…