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programmatic sampling platforms

Cint Acquires P2Sample to Expand Its Audience Reach and Enhance Powerful Programmatic Capabilities

Cint, the technology platform that accelerates insight gathering in marketing research, announces its acquisition of 100 percent of P2Sample, a US-based company with one of the most powerful programmatic sampling platforms in the consumer insights industry. This acquisition is a step forward for Cint in achieving its ultimate vision of being the technology backbone of the world's most innovative insight companies. It brings in three distinct strategic advantages to Cint. Firstly, it will benefit from integrating into…