propensity modeling

New Pega Customer Decision Hub feature transforms customer journeys to deliver the most relevant experiences possible Pegasystems Inc., the software company that crushes business complexity, announced Next-Best-Action Customer Journeys, a…
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Programmatic ad buying declined in the first quarter of this year, which comes as no surprise after its reputation was blighted by issues of brand safety, fake news, and poor user experience, as well as an industry call to action for a…
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